Pitney Bowes, a global shipping and mailing company, provides financial services to their existing customers. They branded their services and solutions as Pitney Bowes Bank. To educate external customers, as well as internal employees, Pitney Bowes Bank planned to run a thought leadership campaign to introduce the new branding and garner more awareness.

 

The campaign focused on the manufacturing industry and how Pitney Bowes Bank loans and credit solutions have helped customers reach their business goals. I created landing pages for their Adobe Experience Manager site, emails, LinkedIn posts and case study one-pagers for the campaign, in addition to sales sheets for their team to utilize for their day-to-day communications. The aim was to have consistent and clear messaging on all platforms related to the Pitney Bowes Bank brand.